Business Marketing: How To Make A Leaflet Stand Out

Used properly, a well-targeted leaflet campaign can be a beneficial marketing tool to advertise the businesses and services of a company. However, it is also a competitive field, with people in bigger towns often receiving tens of leaflets every week. In this article we look at some of the techniques which can be used to make sure your leaflet stands out from the crowd.
Try to think of a snappy title or leading line with which to grab the reader’s attention. You might typically have only a few seconds to draw in the potential customer and this will be your main hook. Make it short and use impact words to best sell your product or services.
Use pictures and photographs to good effect. They should usually be related to your business, so that the reader can quickly get a handle on the subject matter of the leaflet. One large, clear photograph is probably better than several small ones which can result in a leaflet becoming crowded and confusing.
Make your points easily identifiable. Once again, try to avoid information overload by getting the point across in as few words as reasonably possible. If you need to print lots of information (for example, a takeaway menu or a full price list) do it on the back of the leaflet or inside a folded card.
Organise different sections neatly and consider using different shading and colours. Make sure the background and foreground contrast so that the text and photos are not lost to the surrounding colour.

Ameriprise Financial Services – The Best Personal Financial Adviser

In today’s growing consumer market, where one has plethora of options to choose from for almost all goods and services, many companies have managed to maintain their goodwill and win the rat race with a simple rule – consumer is the king!Some companies have carved their niche with prompt and accurate customer services and support system. A leading name among financial advisory services today is – Ameriprise Financial Services or the AFS.Ameriprise Financial Services initiated as a small company from a local office, and have managed to expand a fortune. They are best known for their online financial advisory services and personal consultation.Their strategy for the same is to use a handy advisor locator. The best part of using this locator is that you do not need to give any personal details. On the company’s web portal simply key in your zip code. The locator would automatically supply a list of Ameriprise Financial Services Advisors with in your vicinity. Be rest assured that you won’t be contacted unless & until you yourself opt to call an agent.


Besides the regular functions of the web portals, Ameriprise Financial Services’ website offers enormous wealth of information on all aspects regarding financial planning. An individual’s financial planning primarily depends on their budget and the financial requirements. However, at the end financial planning remains one’s personal decision. Yet, all of us need to have a clear understanding of our goals from the same.The personal advisors at Ameriprise Financial Services understand these basics and hence their website details the very core information like:i. The fundamentals of investment
ii. Tips for paperwork
iii. Information that we must put forward before the advisor to make the best of his services. This way he or she would give you the best possible recommendations for your personalized financial planning needs.How the Ameriprise Financial Services’ Advisor works?Ameriprise Financial Services’ personal financial planner initially offers a free consultation session. Here, he or she would help you identify your financial goals. He or she would present before you the realistic & concrete picture of your current scenario and your actual needs. That is your financial stand today and what it requires to meet what you want.In the following sessions, the advisors would help you synchronize the goals, that is prioritizing the needs & wants. He or she would then prepare the information you need. Next, He or she would present this information in a way that it clarifies all your doubts. Hence the advisor would help you understand the best possible ways to achieve your financial goals.Ameriprise Financial Services advisors are always there for you in order to answer your questions. Yet, they are just advisors and they would leave the final decisions for the client or customer.Finally a written plan would be developed. As per your requisites and goals it would also be modified until completion.That is not all. You advisor would also help you implement the plan with regular meetings. Ensuring that the customer stays on the track to achieve their financial objectives and goals, they would guide you through the required changes as well.


What are the other services provided by Ameriprise Financial Services?1. InsuranceAmeriprise Financial Services also deals with insurance. They provide:i. Life Insurance
ii. Health Insurance
iii. Disability Insurance
iv. Long Term Care Insurance
v. Home Insurance
vi. Auto Insurance2. Banking & Lending AgencyAmeriprise Financial Services is also an efficient banking & lending agency so they help you through money management & financial planning in the practical terms.3. Investment Products
Ameriprise Financial Services’ investment products include the following:
i. IRAs
ii. Annuities
iii. Stocks
iv. Bonds
v. Mutual FundsThis implies that the clients could easily diversify the portfolios & try varied types of investments during working with the advisors

Just What Is A Hostile Work Environment?

We have all heard the term “hostile work environment”, but do you know what it means? Unless you are an attorney, you may not quite understand everything that constitutes a hostile environment under the law. The problem is that many people need to learn what this means and why it matters to you as an employee. A hostile work environment creates a liability on the employer’s part for employee lawsuits, harassment claims, and other legal issues. On top of these serious problems, it can also lead to lower productivity, a high turnover rate, and very unhappy employees. Let’s take a look at what makes an environment hostile and what can be done about it.To begin with, let’s go through some of the areas that do not make up a hostile work environment. Most people think that a hostile environment includes things like a rude coworker, a mean supervisor, or a single incident. However, these areas do not make a work environment hostile. The U.S. Equal Opportunity Commission, or EEOC, lists a hostile work environment as the following:


Involving “unwelcome conduct that is based on race, color, religion, sex (including pregnancy), national origin, age (40 or older), disability or genetic information”; orIt occurs when “enduring the offensive conduct becomes a condition of continued employment” or the conduct creates a workplace environment “that a reasonable person would consider intimidating, hostile, or abusive.”Now that you have read what the EEOC says defines a hostile work environment, let’s take a look at what that actually means to you as an employee.Here are some general examples of offensive conduct in the workplace:Offensive jokes – including racial or sexual jokes,
Name calling – including racial slurs, epithets, and other offensive names,
Physical threats or assaults based on race, color, sex, etc,
Intimidation because of race, color, sex, etc,
Ridicule or mocking of any person in the workplace based on race, sex, color, etc,
Insults and put downs based on color, race, sex, etc,
Offensive pictures and objects based on sex, race, color, etc.All of these items constitute a hostile work environment and can be on the part of a coworker, supervisor, agents of the employer, or even non-employees, such as a vendor or customer. The conduct may not always be offensive to the employee or person that it is directed towards, but it may be offensive to the people or employees around that observe the actions.


The very best way to ensure that you are not contributing to a hostile work environment is to take an active role in preventing any of these areas on your part as an employee. If you have concerns or feel unsafe or offended in any way, go through the proper channels at your workplace to report them to a supervisor and document any issues, threats, problems, or other offensive behavior when it happens.

Flavor Pairings: Why Grow Herbs For Cooking, Cocktails, And Culinary Crafts

I remember my first herb class on growing herbs for culinary and creative crafts. I left that annual herb sale with young fragrant plants, with just enough knowledge to be dangerous wielding a trowel, and a perpetual enthusiasm that all contributed to help me form my first edible garden oasis.After a trip to Home Depot, I was armed with shiny silver tools, bags of potting soil to house my foliage friends, fertilizer to make them grow, and the inner drive to begin digging my way to becoming a green thumb farmer girl!Now, 20 years later, it’s hard to imagine my kitchen without a bunch of basil on the counter, herbs drying on racks, and jars of dried oregano and chocolate mint within easy reach at each meal. From summer’s juicy ripe berries, peaches, and tomatoes to fall’s vibrant harvest of squash, pumpkin, and sweet potatoes, onto holiday turkey and ham feasts, and into hearty winter stews and casseroles, herbs enhance every season’s fare!


I’m still thrilled to witness the miracle of propagation each time with every plant. I shelter them in stormy weather, talk to them while watering, trim their leaves, and weed their beds. In return, I’m rewarded with savory, spicy, and fruity aromas, a relaxing hobby, a healthy method of adding flavor to food and cocktails that lasts all year long, and great natural photography backgrounds!Do you have herbs and are looking for ideas on how to use them? Do you see those little plastic packets of greenery hanging in the grocery store but have no clue what to do with them? Maybe you want to expand your culinary horizons and explore your green thumb capabilities? Many people are lured into using fresh herbs through the culinary route.This is the first in a series of articles on growing herbs for cooking, cocktails, and culinary crafts. Plus tips on pairing all kinds of flavors, from custom infused oils and balsamic vinegars to herbs, spirits, sweet and savory dishes. When you marry the right foods together into a succulent harmonious balance, the results are amazing and herbs contribute such character to your cuisine.This isn’t about becoming a food snob or being tethered to rules, except for this one; seasoning is vital in cooking and herbs go hand in hand with that philosophy. I’ll offer general guidelines along with novel combinations I’ve discovered but there’s no one taste fits all. It’s thrilling to develop original recipes and tweak the traditional dishes we savor. Play with new ingredients. It’s great fun to use homegrown edibles but if you don’t want to grow plants yourself, buy a few freshly packaged herbs from the store and practice cooking with them.Be daring with oil and vinegar selections. There’s a wonderful store called Savor The Olive in Virginia Beach that is a tasting room full of unique fused and infused oils and light and dark balsamic vinegars. If you have one of those in your area as well as wine tastings, take advantage of going for a visit. Experiment, so that your sense of taste gets stronger and more acute and it will tell you how much to use.


Herbs add to the enjoyment of cooking and help you personalize what you’ve prepared. Being a chef is an art. Each person has a unique touch and flavor palate. The kitchen is your studio, the plate your blank canvas. Let instinct and imagination guide you. Herbs are one of the tools in your aromatic arsenal that enable you to present a mouthwatering masterpiece.Hope you’ll join me on a tasting tour of my fertile little deck farm as we pinch and smell the herbs, swirl and taste the wine, envision what main course will be the star of the plate, and tempt your taste buds with food that’s appealing to the eye and tongue.